UFC Expands into the Republic of China

The Venetian Macao-Resort-Hotel’s CotaiArena will host the November show.

Organization to Host its First-Ever Event in China This November

The UFC has made it a mission to expand its brand on a global basis, and the organization confirmed this week that it will host a card in the Republic of China on November 10, 2012. The event will be the first ever in China, and it will be the second show to be held in Asia in 2012 after the UFC returned to Japan for the first time in over 11 years this past February.

“Breaking into a market with a population of over 1.3 billion is both a testament to the growth of our sport and a long-term challenge we are excited to undertake,” said Lorenzo Fertitta, UFC Chairman and CEO. “This is just the first of many world-class fights we plan to hold over the coming years in China, one of the birthplaces of martial arts. The world-class CotaiArena in Macau is an ideal place to start this journey.”

The Venetian Macao-Resort-Hotel’s CotaiArena is a 15,000-seat venue that will host the UFC that evening, and the card will be aired in the United States on FUEL TV.

"Sands China is thrilled to introduce UFC to Macau forthe first time," stated Edward Tracy, who is the President and CEO of Sands China Ltd. "Our continuing mission is to bring the best entertainment events to the region, cementing Macau's place as Asia's entertainment hub. It's our pleasure to be working with the UFC organization to bring such a major sporting event for the enjoyment of Macau's visitors and locals alike."

China is a nation in which the UFC has seen significant growth in terms of viewership over the years, with its reach now extending to 500 million spectators through both television and internet platforms.

“This event is a major step in the development of the UFC brand in this region of the world, and China in particular,” confirmed Mark Fischer, UFC Managing Director of Asia. “We are delighted by this opportunity to build on the media growth and attention we have received and to finally bring a live event in prime time to the millions of fans in this area, and especially to those lucky enough to come and experience all the excitement of the UFC in person.”

Zhang Tiequan (15-3) is the most notable UFC competitor of Chinese heritage and is likely to appear on the card. The UFC stated that other Chinese mixed martial artists are probable to make their debut on the November 10th show, and complete fight announcements will be made as the actual date becomes closer.

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