Chris Cox: Social Media Matchmaking

Johny Hendricks took to Twitter to earn a fight with former UFC Interim Welterweight Champion Carlos Condit.

UFC on FOX Delivers

Written by Chris Cox (@CoxFight), Contributing Writer

For the longest time, I was very anti-Twitter. I mocked others for the use of it and just couldn’t wrap my head around it. It wasn’t until I really started writing that I realized what it was doing for the sports world and most importantly, mixed martial arts.

Maybe two years back, the UFC held a summit in which every fighter had to attend and go over new contract issues and insurance issues. The thing that stood the most out to me was that every fighter on contract was told to get a Twitter account. Now, of course some fighters just have it to have it, but the ones who are taking advantage of it are making impacts.

The amount of fan connection you can make with Twitter is beautiful. I never think 140 characters is enough, but some make it work. As I said before, I used to despise it, but now I lurk it like crazy just to see what theses fighters who do use it are saying. One night, I sat and watched Diego Sanchez call out Nick Diaz for hours to no luck. Chael Sonnen talked his way into a title shot just for using his Twitter.

The purpose of this write-up is because another fight has come to fruition due to Twitter. Just a few nights ago, it was announced that Rory MacDonald would no longer be a part of the co-main event at UFC 158 due to injury, leaving Carlos Condit with no opponent. Luckily, there was a top five welterweight already on that card who wanted to fight Condit in what could possibly solidify him a title shot - Johnny Hendricks.

Hendricks moving up leaves Jake Ellenberger with no opponent now. Yes, I realize it’s all confusing, but here comes Twitter to the rescue. Former Strikeforce Welterweight Champion Nate “The Great” Marquardt took to the keys, stepping up and immediately calling out Ellenberger.

“Just heard @EllenbergerMMA doesn’t have anyone to fight March 23rd (later corrected to the 16th) as of today. Just so happens I am free that night! ;)”

Just like that, he is in. He got the call from UFC matchmaker Joe Siva, and we have put together something fantastic for this year.

So why is this a big deal? Why am I making an article about these fight moves? UFC 158 has officially turned into a night of Welterweight Star Power. Six of the 10 best in the world will take the stage in what they hope will show that this division can no longer be ruled by the man known as Georges St. Pierre. Hold onto your hats, folks, UFC 158 could be a night of upsets and new beginnings when we see the world of 170 at its finest.



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