UFC fighter and gym owner Nick Catone, Resolution Sports CEO John Archibald and soul7nine Managing Partner Brian Cawley.
Resolution Sports to Manage Business and Social Communications for soul7nine Client Base
Talent representation agency soul7nine officially named sports firm Resolution Sports as its communications partner on Friday. With the partnership, Resolution Sports will manage communications, public relations and social media initiatives for soul7nine athletes, sponsors and corporate clients.
“John and the team at Resolution Sports are an ideal fit with our athletes, clients and sponsors. They are very skilled and adept sports business communications. We share a deep, common bond, using our sports business knowledge and MMA insight to elevate our athletes and brands," said Brian Cawley, Managing Partner at soul7nine. "We have already worked together on multiple brand projects for clients and are excited about taking our partnership to another level with our athletes.”
soul7nine is a full-service brand sponsorship and athlete representation agency serving a diverse team of world-class mixed martial artists, emerging action sports athletes and a growing corporate client roster. The agency specializes in brand and business partnerships as well as creating marketing partnerships that achieve business impact. Among the fighters soul7nine currently represents are UFC welterweight Nick Catone, who also owns and operates one of the most successful MMA gym brands in the Northeast (Nick Catone MMA), UFC fan-favorites lightweight Jim Miller and welterweight Dan Miller, who operate Miller Brothers MMA, Pancrase MMA title contender Andy Main, who operates Pure Mixed Martial Arts, WSOF/CFFC strawweight rising star and future UFC contender Katlyn Chookagian, MMA veteran and UFC bound Sean Santella and CFFC young talents Ricky Bandejas and Cody Mooney. soul7nine is strategically expanding its value by partnering with Gennusa Racing and 19 year-old New Jersey based, Pro ATV-Motocross racer Nick Gennusa. On the client consulting side, soul7nine works closely with several Harley Davidson dealers as well as balanced fitness drink, Jersey Pump, in addition to project consulting initiatives for select corporate and MMA clients.
“We are off to great partnership working with soul7nine and the established athletes and brands they represent,” said John Archibald, CEO of Resolution Sports. “Obviously, MMA fighters are world-class athletes, but what also distinguishes the athlete roster at soul7nine is that they are established business owners. MMA is such a disciplined lifestyle, and they understand the importance of brand and business recognition. Their passion, drive and capacity for achievement are stories we look forward to sharing.”
Resolution Sports was founded in 2008 by Archibald, who possesses nearly 12 years of experience in the sports industry. The company specializes in media relations, public relations and social media, working on multiple platforms across professional sports. The firm has made a particularly strong imprint in boxing and MMA since its inception while also working with a variety of professional sports teams and brands. Some of the current affiliates of Resolution Sports are undefeated super middleweight boxer Derrick Webster, New York-based Uprising Promotions, Sky Blue FC of the National Women’s Soccer League, Ironbound Soul Soccer Club of the American Soccer League and balanced fitness drink Jersey Pump.