Dany Nohra Receives Ambassador of Good Will to the Martial Arts Award

Dany Nohra has been honored at the banquet in consecutive years (Photo by Andrew Paterini).

Nohra Honored at Action Martial Arts Magazine Awards Show for Second Consecutive Year

Jersey Pump CEO Dany Nohra has been consistently embraced by the world of martial arts, and Saturday night was further indication of his defined status within the closely knit community. For the second consecutive year, Nohra was honored at the annual Action Martial Arts Magazine Mega Weekend Awards Show in Atlantic City, this time receiving the Ambassador of Good Will to the Martial Arts award at its showcase banquet.

“It was so humbling to once again be sitting amongst some of the legends and biggest names in the martial arts world,” Nohra remarked. “To have now been twice recognized by the community is such a great honor. These people are the true modern day gladiators, and they have continued to inspire and motivate me. To be endorsed personally by Master Alan Goldberg in winning this award is just so humbling, and I cannot put into words how honored I am to accept it.”

Saturday night marked his second straight acknowledgement at the Action Martial Arts Magazine Mega Weekend Awards Show, winning the Man of the Year Resiliency Award there just last year.

“I have such an appreciation and admiration of the martial arts community, and that level of respect was raised even higher than I thought possible this past weekend,” said Nohra, who was referencing its great attendance despite a major blizzard that thrashed the region. “Regardless of how bad the weather was, everyone still traveled to Atlantic City from all around the world to support and embrace one another. If the whole world could have been in that room to see the type of love, commitment and passion everyone had for each other, there would be world peace. I encourage every parent to enlist their kids in some form of the martial arts because its culture is something that is better for all of humanity.”

Nohra has undergone quite the international journey himself to now find himself amongst great company in the world of martial arts. Facing religious and political persecution, his mother gathered him and his brother and immigrated to New Jersey in 1993. At the age of 16-years-old, he experienced freedom for the first time, but he still had to learn how to read and write as well as learn a new culture. Resiliency defined him, and watching his mother battle constant hardships throughout life still remains as his main source of inspiration today.

The conceptualization of Jersey Pump came to Nohra one day while he was living in California. Once he had the idea for the company, he put in a two-week notice at his high salary job and locked himself in a room for three months to build the blueprint for Jersey Pump. He and his wife then moved back to New Jersey in 2012 so he could launch the product in his home state. Unfortunately, Hurricane Sandy ravaged the entire region, causing mass devastation and destroying all of the assets of the company. Nohra then picked up the pieces and assembled a new team to launch in June of 2013, only to see operational issues cause another major setback. Refusing to accept failure, Nohra then sought out new investors and assembled a top notch team while rebranding the company and upgrading the formula of the drink.

Nohra and his team then relaunched Jersey Pump a year ago, concurrently being done in line with the 2015 Action Martial Arts Magazine Mega Weekend. His tremendous drive was what led to him ultimately receiving the Man of the Year Resiliency Award at the awards show last January.

Jersey Pump is currently on the market in three different flavors (Strawberry, Mixed Berry and Mango), and information regarding availability can be found by visiting www.jerseypump.com. For all of the latest information on Jersey Pump and its #GladiatorMovement, make sure to follow us on Facebook, Twitter and Instagram: @JerseyPump

“Are you a gladiator or a spectator? Step into the arena of life.”



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