Partnership to Start in March of 2011
After spending its past two seasons on Fox Sports Net, Bellator Fighting Championships announced today that it has come to an agreement with MTV2 to host the Mixed Martial Arts organization for the next three years. The fourth overall season of Bellator is slated to begin in March, and that will also mark the official start of the partnership with MTV2.
“We are thrilled to partner with MTV2, which has such a strong audience of hard-to-reach young guys,” Bellator CEO Bjorn Rebney stated. “With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”
Eric Conte, Senior Vice President of Programming and Production for MTV2, was also on hand today for the announcement.
"MTV2 is the perfect home for the intense Mixed Martial Arts action of Bellator," Conte said. "MMA is at the top of our audience's wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air."
Bellator takes a unique tournament approach to determine its champions, hosting an eight-man competition in respective weight classes during each of its seasons. In addition to special feature events, MTV2 will host two live tournaments per year.
One of the tournaments to be conducted during Season 4 will be in the welterweight division. Fighters slated to compete include UFC veteran Jay Hieron, Season 2 Finalist Dan Hornbuckle, undefeated Judo Olympian Rick Hawn, Season 2 Semifinalist Steve Carl, unbeaten knockout artist Chris Lozano, Englishman Jim Wallhead and veteran Brent Weedman. When Season 3 concluded this past October, the featherweight, lightweight and middleweight divisions were also discussed as being weight classes for upcoming tournaments.